What makes the 4th of July?

Fireworks, parades, or food? It helps if it’s red, white, and blue. The national preoccupation with cupcakes continues.

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Ersatz Hostess cupcakes

This isn’t the first time I’ve mentioned the cupcakes from Downtown Atlantic. It’s my favorite cupcake shop, because it’s the only one I frequent, and that’s infrequently. I like the idea of homemade versions of mass-produced products. It’s so post-industrial, embracing the idea of a Hostess cupcake, then improving it by making it in your own kitchen. (If you want to give it a go, here is the top secret recipe.)

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Here come the cottontails

Tis the season for rebirth, renewal, and imitations of better-known products that have been re-tooled to fit the occasion. I’m pretty sure Hostess Sno Balls come in shades other than pink, but Mrs. Freshley’s is making the bigger push for Easter. When Christmas rolls around again, they can change the cello wrap and call it a stubby snow man. These might just be the Fudgie the Whale (i.e., Cookiepuss, etc.) of the snack cake world.

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